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Through inspirational videos, podcasts, and features, learn how Detroit entrepreneurs have built and grown their of businesses. From start-up to stay-up.

Featured in Michigan Chronicle November 26 / 2019

New Economy Initiative (NEI) Launches In Good Co. Detroit

The New Economy Initiative (NEI), with support from the Knight Foundation, is launching In Good Co. Detroit, a year-long campaign to inspire Detroit entrepreneurs.

Featured on dbusiness.com November 21 / 2019

Detroit’s New Economy Initiative Launches Campaign to Offer Resources, Inspiration to Detroit Entrepreneurs

The New Economy Initiative in Detroit, with support from the Knight Foundation, is launching In Good Co. Detroit, a yearlong campaign to connect Detroit entrepreneurs with hundreds of business support resources.

Featured in Crain's Detroit Business November 21 / 2019

New storytelling campaign to salute, inspire Detroit entrepreneurs

In an effort to share the stories of Detroit's entrepreneurs and small business owners, the New Economy Initiative is launching a yearlong storytelling campaign that will also serve to connect people to hundreds of business support resources.

Features in the Detroit Free Press November 21 / 2019

Detroit entrepreneurs get new story-telling campaign to celebrate, inspire

Detroit's entrepreneurs have a good story to tell. And now they have a new forum in which to tell it.

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